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Norman Willemsen has recently been appointed as the CEO of MOSO®, succeeding the founder and former CEO René Zaal. With over 25 years of experience in the relatively young bamboo industry, MOSO® is recognised as the global A-brand in bamboo due to its focus on product quality, innovation, and sustainability.
Willemsen has a track record of driving complex strategic developments and executing restructuring and profit-generating growth strategies in international B2B enterprises, as well as significant experience in developing and implementing multi-channel strategies. Throughout his career, he has worked for international organisations across a diverse range of industries, from packaging to high-end construction.
Prior to joining MOSO®, Willemsen served as CEO at Kebony AS, a global leader in the production of sustainably modified woods. There, he navigated the company through complex conditions, fuelled growth, and significantly improved operating results. He also held various senior leadership positions at Armstrong World Industries, a global leader in the design and manufacture of innovative commercial and residential ceiling, wall, and suspension system solutions. In this role, he played a crucial role in delivering Armstrong’s continued growth and development.
MOSO® develops and creates bamboo products for interior and exterior applications that meet the highest technical requirements and quality standards, enhance the beauty of applications, and are made from the sustainable, renewable resource Moso bamboo. To MOSO®, ecology is more than a fashion statement. Moso bamboo is among the most promising alternatives in the required shift to a sustainable society. It grows faster than any other plant in the world yet has hardwood-like properties. These qualities make MOSO® Bamboo Products the ideal alternatives to non-renewable materials and tropical hardwood.
Plese feel free to reach out to our team if you have any questions.
Team MOSO®
